About

I wanted to build LEGO for a living. Product was the closest adult version.

I build products, start small businesses, collect hobbies, and try to turn curiosity into something useful. I like work that has a real user, a hard constraint, and enough room for taste.

Short version

I have worked on rockets, enterprise software, AI products, and side projects that started as dumb questions. I am happiest at the point where strategy, design, data, and making things all touch the same problem. Currently: Product Lead, AI & UX at Everpure.

Origin story

My first job was construction. My first internet money came in 2003 from a bot that filled out surveys and sent the payout to PayPal. Warcraft III taught me to code because I wanted the game to do something it did not already do. LEGO taught me that constraints are usually the fun part.

I also won a grand prize in a LEGO Bionicle competition in 2001. My name was printed in a comic book distributed to millions of kids worldwide. This remains one of my better credentials.

How I work

— Make the rough version before asking people to believe the idea.
— Measure what matters. Then check whether it still matters.
— Prefer useful over impressive.
— Care about craft, speed, and whether anyone comes back.
— Write things down. Most ideas get better when they have to survive a sentence.